Irrational Labs
Irrational Labs is a behavioral science lab focused on increasing health, wealth and happiness. They work with companies to design and implement systems and products that change behavior. Irrational Labs take behavioral insights out of the lab and into product development, blending academic rigor and rapid prototyping to create research-driven, market-viable solutions.
I partnered with Irrational Labs on the creation of spot illustrations used to prototype a mental health mobile app. Their behavioral insights, communications strategy and the use of my spot illustrations were designed to increase membership uptake.
Services
Spot illustrations
CLIENT LOVE
“Thank you so much Traci for all of your wonderful work. Your designs have been phenomenal and game changing in terms of our ability to deliver clear visual representation of behavioral science concepts. Many thanks as well for the clarity of your communication, the reliability of your deliverables, and your flexibility to be able to incorporate feedback so quickly. We have been absolutely delighted with your work. Really hope to be able to work with you again in the future.”